stateside quickly became one of my favorite projects i have worked on. from initial sketches of the logo to creating a full website, the concept took on it's own life: paying homage to the blue collar america that surrounded the wwii era.
|wanting to break free of the usual restaurant websites, i created a ui based on simplicity and comfort. with easy icons sliding in and out of frame as the user navigates + a static header that remains in view at the top of the window for quick navigation. (site currently under construction)|
|menus fold in and out with accordion style animation to quickly display only the parts of the menu you want to see.|
|the republic's page called for more graphic, entertaining look. without sacrificing concept & style, the republic's page was inspired by the art of the era with a very patriotic voice. the loyalty program focuses on a very american past time - drinking beer.|
|lastly, the tasks of creating a page that could encompass both the unique events the restaurant has but also the ongoing promotions that stateside featues & creating a page directing the user to the many ways they could interact with stateside.|
|email marketing also serves as a large part of stateside's marketing. creating a concept based on "blacked-out" government documents and classified files, the consumer receives the inside scoop on all things stateside.|