Johnny Carino’s

Johynny Carino’s Italian restaurant needed a new direction that highlighted their original recipes and hand-made-never-frozen approach to cooking.

With locations in 33 states, 2 names (Carino’s Italian & Johnny Carino’s), multiple franchisees, and countless dishes and specials, Carino’s needed an advertising campaign that worked for any dish and any location no matter how old or new.

carino's-print

 

Outdoor boards provided great directions close to restaurant locations and provided great space to feature brand new promotions such as made-fresh-daily, beer-infused pizzas along with long-time favorite dishes such as Italian nachos.

carino's-2outdoor

 

In addition to their more traditional media buys, Carino’s promotes an ever changing cycle of promotions, specials, new dishes, and happy hours through in-restaurant signage.

carino's-promotions

 

Created: 2011 at PMG Austin.
Contribution: Creative/Art Direction, Design

 

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Creative Direction