Johynny Carino’s Italian restaurant needed a new direction that highlighted their original recipes and hand-made-never-frozen approach to cooking.
With locations in 33 states, 2 names (Carino’s Italian & Johnny Carino’s), multiple franchisees, and countless dishes and specials, Carino’s needed an advertising campaign that worked for any dish and any location no matter how old or new.
Outdoor boards provided great directions close to restaurant locations and provided great space to feature brand new promotions such as made-fresh-daily, beer-infused pizzas along with long-time favorite dishes such as Italian nachos.
In addition to their more traditional media buys, Carino’s promotes an ever changing cycle of promotions, specials, new dishes, and happy hours through in-restaurant signage.
Created: 2011 at PMG Austin.
Contribution: Creative/Art Direction, Design