Most starter home developments don’t spend the money and effort to build a neighborhood that truly embraces community. Liberty Parke is a new development in Liberty Hill, TX built around people rather than just houses.
A full suite of creative (brand development, website, and campaign) were created to evoke a feeling of old home town America that so many families are looking for. The “Howdy, neighbor” tagline drove the campaign, allowing Liberty Parke to speaks to more than just square feet and interests rates.
Print ad buys were purchased in select local publications. The ads welcomed the surrounding areas in to visit Libery Parke, meet their new neighbors, and become part of the community.
Created: 2017 at lookthinkmake.
Contribution: Creative Direction